H3C Experiences Strong Growth in Malaysia in Cooperation with ECS Astar

H3C, a leading global provider of highly reliable and cost-effective IP networking solutions, is actively pursuing partnerships with leading Malaysian channel partners for long term co-operation as part of its international growth strategy to further invest and grow its presence in various markets.

One such partnership is with ECS Astar Sdn Bhd who was appointed its national distributor in May 2005. Since then, H3C has seen strong growth in Malaysia for its full series of H3C-branded enterprise networking products. ECS Astar’s rich experiences and depth of knowledge will help H3C deliver end-to-end networking solutions, as well as customized solutions that cater to their customer’s specific needs.

“The growing increase in network traffic caused by deployments of applications and services over converged infrastructures has impacted bandwidth and network performance for many Asian companies creating some major challenges and ample opportunities,” said Harry Liu, Managing Director of H3C Malaysia. “In Malaysia, we are seeing increasing market recognition of H3C’s leadership in helping enterprises upgrade or build reliable and cost-effective networks resulting in strong sales growth for our end-to-end IP networking solutions.”

“As such, partnerships with companies like ECS Astar will help H3C extend its reach into specific industries while enabling us to leverage on their local expertise and presence,” added Mr. Liu.

H3C is able to tap into ECS Astar’s Malaysian market capabilities via their well-established local sales offices. ECS Astar, in turn, benefits from H3C’s localized service, customer support teams.

H3C has always stressed that partnerships thrive on mutual benefits. The company has seen its revenue and market share in Malaysia grows steadily with the appointment of local distributors. Under this partnership, the two companies have managed to close several big projects together including deals with MAMPU and the Industrial Training Institute (ILP) of the Ministry of Human Resources.

“The tie up is simple. We are able to portray to the general market H3C’s outstanding record of achievement in the vast China market and around the world, as well as to bring its unrivalled experience to a wide variety of customers in an expanding number of vertical markets, such as government, banking, education and small and medium businesses.” said Mr. AK Tee, General Manager of ECS Astar. “With the ECS Group’s existing presence in the China market, it undoubtedly creates an easier way to link the tie with H3C on home ground,” he said.

H3C will also benefit from ESC Astar’s promotional programs targeted at the broad market base. Accordingly, H3C reciprocates these initiatives by engaging their channel partners in joint marketing activities such as seminars and roadshows, providing technical and marketing support, as well as certification and training.

Network administrators in Malaysia are looking for solutions that can increase performance and resiliency without incurring significant costs. H3C’s multi-service switches offer carrier-class reliability, wire-speed performance, strong security and large capacity at a cost-effective price point, which meets the high return on investment that Malaysian enterprises demand.

With a reputation of over 20 years in IT distribution, ECS Astar will utilize its existing customer base towards growing the market share of H3 across Malaysia. ECS Astar will help to maintain and train resellers on behalf of H3C. Currently, ECS Astar has 30 channel partners targeted at H3C products. The company is a subsidiary of ECS Kush Sdn Bhd and has a distribution channel of over 1,000 dealers throughout Malaysia. To date, it has managed to help H3C in securing a number of customer win projects including MAMPU, Universiti Malaya and Ambank.